PRIVACY POLICY
Last Revised: 6/20/2024
This Privacy Policy describes Louvelle, Inc., and its subsidiaries’ (collectively, “Louvelle”, “we”, or “us”) privacy practices in connection with our websites and applications that link to this Privacy Policy (collectively, the “Services”) and our offline interactions with you in settings where we post or refer to this Privacy Policy.
1. Personal Information We Collect
We collect three categories of personal information - personal information you give us; personal information automatically collected from your use of the Services; and personal information from third-party sources.
Personal information you give us:
Account data – When you register for an account, we require certain personal information to open your account, such as your name, email address, and password.
Profile data – We may also ask you to provide additional profile information to use certain features of the Services which may include street addresses, phone numbers, driver’s license number, date of issuance and issuing country and/or state, profile photos, , city, and date of birth. Certain parts of your profile (like your profile photos, employer, city, school, and biography) are part of your public profile page and will be publicly visible to others.
Personal Property data – We collect information you provide in relation to articles of clothing you wish to list with us.
Payment data – We use a third-party, Stripe, as our transaction processor, and Stripe may collect your digital payment and transaction details, bank account or payment card numbers, and transaction information in connection with a potential or actual transaction, which may be processed and stored by Stripe, or another third party payment service provider or digital payments company retained by us for that purpose.
Identity verification data – When registering, in order to obtain full access to the Services, we use a third party to collect identity verification information such as a photograph or scanned copy of a driver’s license, or other forms of identification information. We do not collect or store this information.
Communications – When you communicate with Louvelle, including via phone, email, or chat, or use the Services to communicate with other users, we collect information about your communication and any information you choose to provide.
User research and survey data – We collect information you provide when you choose to participate in user research initiatives and/or community surveys. This may include demographic information if you choose to share it with us.
Personal information we automatically collect:
Usage data – We collect information about your interactions with the Services, such as the pages or other content you view, your log-in history, your searches, rentals you have made, sites from which you link or browse to in the Services, navigation paths between pages or screens, information about your activity on a page or screen, access time, duration of access, and other actions on the Services.
Location data – When you use certain features of the Services, we may collect information about your approximate location (e.g., city/town associated with your IP address). When you opt in to use our location sharing feature, we may collect the precise location information of your mobile device. Keep in mind that most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device’s settings menu.
Device data — We collect information about your computer or mobile device, such as its operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique device identifiers, or general location information such as city, state, or geographic area.
Rental data – We collect transactional information related to the rental transactions you are involved in through the Services, including the date and time of your rental, amounts charged, and other related rental details.
Cookies and similar technology – When you access the Services, we (including companies we work with) may place small data files on your computer, phone or other device. These data files may be cookies, clear gifs, pixel tags, e-tags, “Flash cookies”, or other local storage provided by your browser or associated applications (collectively “Cookies”). For more detailed information on our use of these technologies, please see our policy on Cookies, Web Beacons, and Similar Technologies. At this time, we do not respond to browser ‘Do-Not-Track’ signals.
Personal information we collect from third-party sources:
Third-party services – If you log in to our Services through a third-party site or service (e.g., Apple, Facebook, or Google), the third-party service may send us information such as your registration and profile information from that service. The information we may receive varies by service and is controlled by the relevant service. By associating an account managed by a third party with your Louvelle account and authorizing Louvelle to have access to this information, you agree that Louvelle may collect, store, and use this information in accordance with this Privacy Policy. We are not responsible for how those third parties use and share your information. Please refer to the privacy policies of those third parties to understand how they use and share your personal information.
Other sources – To the extent permitted by applicable law, we may receive additional information about you, such as demographic data fraud detection information, or data from credit bureaus and other third-party data providers. We may combine the information about you that we receive from third-party sources with other information we have about you.
2. How We Use Your Personal Information
We use, store, and process your personal information to provide and improve the Services and for security and safety purposes. For example, we may use your information to:
Provide the Services
Provide customer support
Send you service, support, and administrative messages, reminders, technical notices, updates,security alerts, and information requested by you at any telephone number, by placing a voice call or through text (SMS) or email messaging
Facilitate your login to the Services via third-party identity and access management providers, such as Facebook, Google, and Apple
Process transactions and send notices about your transactions
Personalize or customize your user experience
Enable you to communicate with other Louvelle users, including by sending them messages or other information during the booking process
Facilitate your referral invitations
Send your requests for reviews, for fraud detection and prevention, and for any purpose you authorize at the time of collection
Administer referral programs, rewards, surveys, contests, or other promotional activities or sponsored events in which you participate
For research and development:
We may use your personal information to analyze and improve the Services and to develop new products and services, including by studying our users of the Services demographics. We may also create aggregated, de-identified, or other anonymous data from your personal information. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
For marketing and advertising:
We and our third party advertising partners may collect and use your personal information for marketing and advertising purposes:
Direct Marketing – We may send you Louvelle-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opting out of marketing communications section below.
Internet-based advertising – We may contract with third party advertising and social media companies to display ads on the Services and other sites. These companies may use cookies and similar technologies to collect information about you (including the device data, online activity data, and/or geolocation data described above) over time across our Services and other sites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. These ads are known as “interest-based advertisements”. You can learn more about your choices for limiting interest-based advertising, in the Interest-based advertising choices section below.
For security and safety, including to:
Verify your identity or authenticate information that you provide, including during account creation and password reset processes
Resolve disputes, collect fees, and troubleshoot problems
Detect, prevent, and/or remediate fraud, abuse, security incidents, or other potentially harmful, prohibited, or illegal activities
Detect, prevent, or remediate violations of and enforce our Terms of Service and Policies
Manage and protect our information technology infrastructure
Conduct investigations and risk assessments
Conduct checks against databases and information sources (such as but not limited to public government databases)
Perform creditworthiness and solvency checks
To comply with law:
We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities.
With your consent:
In some cases, we may specifically ask for your consent to process your personal information.
We may also use your personal information as described elsewhere in this Privacy Policy or as disclosed to you at the time of collection.
3. How We Disclose Your Personal Information
With your consent:
We may share your information at your direction or with your consent.
Profiles, listings, and other public information:
When not registered, we will show your profile photo and user account name.
Your registered profile on the Services will always include some basic information, such as your user ID or name associated with your account, your public profile photo, information regarding Wardrobe Items you have borrowed or have available for rent, such as the approximate location of the Wardrobe Item, your listing description, photos associated with the Wardrobe Item, your calendar availability, transaction related information to allow our community to evaluate your reliability and responsiveness, and reviews or feedback about you.
Your public listing page may also include aggregate demand information (such as number of page views over a period of time) and other information about your listings. The Services may also display the approximate geographic pick-up location of your Wardrobe Item.
Sharing between hosts and guests:
Louvelle provides an online peer-to-peer platform and marketplace that enables users to buy, sell and rent clothing, accessories, shoes and other items (each, a “Wardrobe Item”) to and from other users.
If you agree to list, buy, sell or rent a Wardrobe Item through the Services, we may provide your information to third party shippers in that transaction as reasonably necessary to facilitate the transaction. For example, Louvelle may provide third party shippers your mobile phone number to facilitate communication, your driver's license information or your photograph to facilitate identification.
We will also share with third party shippers the approximate address of the Wardrobe Item and, if applicable, the proposed delivery location with the other party. The other party may also send you text messages (such as to confirm pickup or delivery location).
Service Providers:
We may share information with service providers and vendors who support the Services and business and who need access to such information to carry out their work for us (including, for example, web hosting, analytics, payment processing, email delivery, marketing, insurance, and customer support services).
In some cases, the service provider may directly collect the information from you on our behalf. These service providers may use your personal information only as directed or authorized by us.
Third-Party Platforms and Social Media Networks:
If you have enabled features or functionality that connect the Services to a third-party platform or social media network (such as by logging in to the Services using your account with the third party, providing your API key or similar access token for the Services to a third party, or otherwise linking your Services account to a third party’s services), we may disclose to the third-party platform or social media network the personal information necessary to facilitate the connection or that you authorized us to share. We do not control the third party’s use of your personal information.
Professional advisors:
We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
Business transfers:
We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution
Responding to legal requests, preventing harm, and protecting our rights:
We may disclose your personal information to courts, law enforcement, governmental or tax authorities, or third parties. We will make such disclosure to the extent we are required or permitted to do so by applicable law or where we consider such disclosure is reasonably necessary to comply with our legal obligations or legal process, to respond to claims asserted against us, and for the security and safety purposes described above.
We may also disclose your information in response to valid legal requests relating to criminal investigations or alleged or suspected illegal activity or any other activity that may expose Louvelle, you, or any other user, or to protect the rights, property, or personal safety of Louvelle, our users, or others.
We may also disclose your personal information as described elsewhere in this Privacy Policy or as disclosed to you at the time of collection.
4. Your Preferences and Choices
Communication preferences:
You can control the methods by which we may contact you about your account, your booking and listing activities, promotions, and announcements in the Notifications section within your Louvelle account.
Opting out of marketing communications:
You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt out of receiving further marketing text messages from us by replying STOP to our marketing message or as described in the message.
Correct and update:
You can review, correct, update, and edit certain information that has been previously provided to us by you at any time by logging in to your account and reviewing your account settings and profile. You can also access or request a correction of your information by contacting us at support@Louvelle.com. For your protection, we may need to verify your identity before implementing your request.
Account closure:
If you wish to close your account and request deletion of your personal information, please send an email to us at support@Louvelle.com. Please note that we may be unable to delete information needed to comply with applicable laws, detect or prevent fraud, collect any fees owed, resolve disputes, assist with or process claims, troubleshoot problems, assist with any audits and investigations, to enforce our Terms of Service and Policies, and take other actions reasonably necessary, permitted, or required by applicable law. There may also be residual information that will remain within our databases and other records, which will not be removed.
Access:
You can request a copy of your personal information pursuant to any information access rights that you may have under applicable laws in your account page or by contacting use at privacy@Louvelle.com. We may request proof of identification or re-authentication to verify your access request.
Location data:
Users of our mobile application can disable the application’s access to the device’s location within the device’s settings.
Interest-based advertising choices:
Your choices for limiting use of your personal information for interest-based advertising include:
Cookie preferences – You may change your cookie preferences for Louvelle's website at any time via the cookie preferences link located in the webpage footer.
Blocking cookies in your browser – Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
Blocking advertising ID use in your mobile settings – Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device (e.g., Apple ID for Advertising or Google Advertising ID) for interest-based advertising purposes. Using privacy plug-ins or browsers. You can block sites from setting cookies for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers.
Advertising industry opt-out tools – You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies (but note we may work with companies that do not participate in these programs):
- Digital Advertising Alliance (for web users)
- Digital Advertising Alliance (for mobile app users)
- Network Advertising Initiative
Choosing not to share your personal information – Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Services to you, if you do not provide this information when requested (or we later delete it at your request), we may not be able to provide you with the Services.
Third-party platforms and Social Media Networks – If you choose to connect the Services to a third-party platform or social media network, such as by using the third party’s authentication service to log into your account on the Services, you may be able to control your settings through the third-party platform or social media network. If you withdraw our ability to access certain information from a third-party platform or social media network, that choice will not apply to information that we have already received from that third party.
5. Security
We employ a number of technical, physical, and organizational measures designed to protect information against unauthorized access, destruction, or alteration while it is under our control. However, no method of transmitting or storing information can be 100% secure and we cannot guarantee the security of your personal information.
6. Other Important Information
Cross border transfer:
The Services are controlled and operated from the United States. Your personal information may be used, stored, and processed in any country where we have facilities or in which we engage service providers. These locations may be outside of your state, province, or country of residence, and may have different and/or less protective data protection rules than those of your state, province, or country. As a result, this information may be subject to access requests from governments, courts, regulatory agencies, security authorities, or law enforcement in those jurisdictions according to the laws in those jurisdictions.
Sensitive Information:
We ask that you not send us, and you not disclose, any sensitive information (e.g., Social Security numbers, social insurance numbers, passports, information related to racial or ethnic origin, or health) on or through the Services or otherwise to us unless specifically requested.
Minors:
The Services are not intended for anyone under the age of 18 and we do not knowingly collect personal information from users under the age of 18. If a minor under the age of 18 has already provided us with personal information, his or her parent or guardian may contact us to request that we delete it.
Third-party Privacy Practices:
This Privacy Policy addresses only the use and disclosure of information collected by Louvelle. This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Services link.
The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates. If you disclose your information to others, or if you are directed to a third-party website, their privacy notices and practices will apply.
Some areas of the Services may implement Google Maps/Places mapping services, including the Google Places API. In addition, to fight spam and abuse of the Services, Louvelle has implemented reCAPTCHA Enterprise, a Google service. Your use of the Services is subject to Google’s Privacy Policy.
Translations:
Where Louvelle has provided you with a version of this Privacy Policy in a language other than English, in case of any wording discrepancies between such version and the English version, the English wording takes precedence.
7. Changes To This Privacy Policy
We may change this Privacy Policy. Please take a look at the “Last revised” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Services or as otherwise indicated. Your use of the Services following these changes means that you accept the revised Privacy Policy. If you don’t agree to these changes, you can contact us to close your account.
8. Contact
Louvelle welcomes your questions and comments about privacy. Please feel free to contact us regarding the Services or this Policy at 1688 Meridian Ave, Suite 700, Miami Beach, FL 33139, by phone at (877) 568-8355, or by email at info@louvelle.app.
Thanks for using Louvelle!